A Chinese animated film mocked as ‘terrible’ becomes a box-office hit
Summary
A Chinese animated film called "Niulai" was criticized online for its low-quality animation but unexpectedly became a box-office success. The movie, made mostly by two people over five years, went from earning very little to making over $2.5 million.Key Facts
- "Niulai" is an animated film about a calf dreaming of growing up with family support.
- The film initially earned only about 10,000 yuan ($1,480) in the first 10 days.
- On August 17, 2026, the film's daily earnings surged to 8.2 million yuan ($1.2 million).
- Total box office earnings reached 17.1 million yuan ($2.5 million).
- The movie was made mainly by director Xin Yumeng and his mother over five years.
- Online comments mocked the film’s crude animation and called it "terrible" and a form of internet humor.
- Some moviegoers recommend it as a prank or joke to friends.
- Its unusual popularity has been compared to viral, meme-driven internet trends.
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