Reel-ing it in: Meta is paying influencers to promote teen accounts
Summary
Meta held an event in Australia to involve parenting influencers in promoting its safety tools for teens on Instagram. The company is trying to prevent bans on social media use by children under 16 by showing it offers features to keep teens safe, especially as Australia enforces a law banning social media use for under-16s starting December 2025.Key Facts
- In July 2025, Meta hosted a camping-themed event in Sydney with parenting influencers to promote Instagram safety tools for teens.
- Australia passed a law banning children under 16 from using social media, effective December 2025.
- Meta has safety features for teen accounts (ages 13–17) with extra restrictions compared to regular accounts.
- Meta pays some influencers to promote these safety tools and argues banning teens pushes them to unsafe internet areas.
- A 2025 Australian study found 96% of children aged 10–15 use social media and 71% were exposed to harmful content.
- Meta has faced criticism and lawsuits in the US about teen exposure to harmful content and platform addictiveness.
- Meta works with parent and advocacy groups to oppose teen bans and promote its safety controls.
- Meta says it aims to help parents and experts ensure teens use social media safely when allowed.
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