Peacock raises prices by 18 percent after becoming profitable
Summary
Peacock, a streaming service owned by NBCUniversal, has raised its subscription prices for the fourth time in four years. The company recently became profitable, with growing subscriber numbers and higher advertising revenue, but plans to keep investing heavily in live sports and other content.Key Facts
- Peacock increased its monthly prices by about 18 percent across three subscription plans.
- The Select plan went from $8 to $9 per month, the Premium plan from $11 to $13, and the Premium Plus plan from $17 to $20.
- Peacock launched in 2020 and has raised its prices four times since then.
- The service earned its first profit in the second quarter of 2026, with $189 million in adjusted EBITDA (a measure of earnings).
- Peacock’s subscriptions grew by 2 million in that quarter, bringing the total to 48 million subscribers.
- Advertising revenue for Peacock increased almost 70 percent in the same period.
- NBCUniversal has signed expensive deals to stream live sports, including paying $2.5 billion per year for exclusive rights to about 50 NBA games on Peacock.
- Future profits may vary depending on the popularity of new shows and sporting events that appear each quarter.
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