Target’s comeback quarter: New merchandise, more shoppers and a $994M tariff refund
Summary
Target reported increased sales for the second quarter in a row, driven by new products and more customers shopping both in stores and online. The company raised its profit and sales predictions for the year, supported by a $6 billion plan to improve its merchandise and store experience.Key Facts
- Target’s comparable sales rose 3.8% in the second quarter compared to the same period last year.
- This follows a 5.6% sales increase in the first quarter, reversing a 3.8% sales drop in 2025.
- CEO Michael Fiddelke launched a $6 billion plan to improve sales and the store’s reputation.
- Over half of Target’s back-to-school products are new, including fashion and dorm supplies from brands like LoveShack Fancy and Hollister.
- Isaac Mizrahi, a fashion designer, joined Target as creative director to help design products and build partnerships.
- Target is remodeling more than 100 stores this year, aiming for 130 total remodels.
- Digital sales grew by 8.7% due to faster same-day deliveries.
- The company sees more customers shopping in stores and online between May and July.
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