India's Gen Z are driving up a mega boom in its beauty market
Summary
India's beauty market is growing quickly and is expected to almost double in size, reaching $40 billion by 2030. This growth is driven by rising incomes, more internet access, and the influence of social media and e-commerce.Key Facts
- India's beauty industry was worth about $23 billion in 2025.
- It is expected to grow to $40 billion by 2030, growing faster than the overall economy.
- Rising income levels mean more people can afford beauty and skincare products.
- E-commerce sales in beauty are predicted to reach 35% of total sales by 2030, up from 8% five years ago.
- The pandemic increased demand for self-care and boosted online access to skincare education.
- Brands like Forest Essentials, Hyphen, and mCaffeine have seen rapid growth in India’s market.
- Global companies like Estée Lauder, L’Oréal, and Unilever are investing heavily in Indian beauty brands.
- Bollywood celebrities have launched their own skincare brands, adding to the market’s growth.
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