Coolcations: 'They used to joke about our weather - now they can't wait for the rain'
Summary
More tourists are visiting Scotland to escape very hot weather in other places. This trend, called "coolcations," means people prefer Scotland’s cooler and sometimes rainy climate for their holidays. Local businesses are now promoting this weather as a way to attract visitors.Key Facts
- Scotland’s weather is cooler and often cloudy compared to hot summers elsewhere in Europe and England.
- Tourists from countries like France, Italy, and Spain, as well as from southern England, are traveling to Scotland to enjoy cooler temperatures.
- Esther and Nick Cochrane run holiday cottages and have seen more visitors seeking to avoid the heat by coming to Scotland.
- Some visitors appreciate Scotland’s rain and cooler nights, saying it helps them relax and enjoy outdoor activities.
- Early data shows an increase in flight bookings and spending by visitors to Scotland for cooler vacations.
- Search interest for cooler holiday spots increased by 74% in early 2026 compared to 2025.
- Outdoor tourism companies in Scotland report more visitors from Europe and North America choosing Scotland for its mild climate.
- Tourists value not having to rely on air conditioning and enjoying activities in comfortable, cooler weather.
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