Danone €1bn takeover of Huel approved by watchdog
Summary
Danone has been allowed by the UK competition watchdog to buy the British nutrition company Huel for €1 billion (£864 million). The deal will help Danone expand in the nutrition market, while supporting Huel’s plans for growth and international reach.Key Facts
- Danone agreed to buy Huel in March for €1 billion (£864 million).
- The UK Competition and Markets Authority (CMA) reviewed and approved the deal.
- Huel was founded in 2015 and makes plant-based meal replacements and nutrition products.
- Danone owns other UK brands like Aptamil, Cow & Gate, Activia, Actimel, Evian, and Volvic.
- Huel’s product range includes powders, ready meals, nutrition bars, and health drinks.
- The CMA checked the deal for competition concerns and decided it would not harm market competition.
- Huel has faced previous advertising bans for misleading claims about meal replacement cost savings.
- Both Danone and Huel have been asked to comment on the acquisition.
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