Boohoo fined €2.3m by French watchdog over deceptive discounts
Summary
The British online fashion company Boohoo was fined €2.3 million by a French consumer group for misleading discounts and incorrect product labels. The company exaggerated discounts and mislabeled synthetic products as leather or suede, violating French rules.Key Facts
- Boohoo, owned by Debenhams Group, was fined €2.3 million by France’s consumer watchdog.
- About 40% of promotions tested were not real discounts; 7% had smaller discounts than shown, and 48% had price increases.
- Boohoo labeled some synthetic items as “leather” or “suede,” which breaks French product rules.
- In 2020, Boohoo faced criticism for poor working conditions in factories.
- Boohoo settled a $100 million US lawsuit over fake promotions without admitting guilt.
- The company faces strong competition from cheaper brands like Shein and Temu.
- Debenhams Group raised £35 million in February to reduce debt amid pressures from inflation and regulations.
- Boohoo said the issues happened during previous management and are now fixed.
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