This campaign aims to boost Black nonprofit fundraising by convincing everyday donors of their power
Summary
A campaign called BackBlack is encouraging everyday people to donate to Black-led nonprofits, aiming to increase their funding. Over the past three years, the initiative has raised more than $12 million and is now using social media creators to reach young Black donors.Key Facts
- BackBlack supports underfunded Black-led nonprofits and has raised over $12 million in three years.
- The campaign runs in August and uses online donation platforms to focus on Black-led groups.
- Last year, more than 130,000 donors gave, mostly donating less than $100 each.
- This year, the campaign is working with social media creators to attract Black Gen Z donors.
- Research shows most smaller Black-led nonprofits did not receive significant funding increases after 2020’s racial justice attention.
- The campaign aims to empower Black communities and shift the view from a lack of resources to abundance.
- Founder Floyd Jones highlights the historic tradition of Black communities supporting themselves, like entrepreneur Madam C.J. Walker.
- The campaign welcomes donors regardless of how much money they have, focusing on collective effort.
Read the Full Article
This is a fact-based summary from The Actual News. Click below to read the complete story directly from the original source.
