Coles website down after viral Reddit post sees customers buy cases of alcoholic drinks at nearly 80% discount
Summary
The Coles website and app went offline briefly after a Reddit post showed large discounts—up to 80% off—on 24-packs of alcoholic drinks. Coles said the low prices were caused by a technical error and promised refunds for affected customers.Key Facts
- A Reddit post revealed heavy discounts on 24-packs of premixed alcoholic drinks sold by Coles subsidiary Liquorland.
- Prices dropped from around $130 to about $27, with savings reaching nearly 80%.
- Many customers saw the discounts online and placed orders before the website went offline multiple times.
- Coles said the mistake was due to a technical error affecting product prices on its website and app.
- The company is refunding customers who were charged the incorrect prices.
- Discounted items were removed from the Coles site when it came back online.
- A price tracking group suggested the error may have been caused by AI searching the wrong product matches.
- Similar pricing issues have happened before with Australian supermarkets, sometimes causing confusion about true discounts.
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