Buc-ee’s chain draws outcry in Ohio for launching fight over a mini mart’s beaver logo
Summary
Buc-ee’s, a Texas convenience store chain known for its beaver mascot, has sued Beaver’s Mini Mart in Ohio over the mini mart’s beaver logo. This legal action sparked backlash from local residents, online supporters, and public figures, leading to calls for a boycott of Buc-ee’s stores.Key Facts
- Buc-ee’s sued Beaver’s Mini Mart in late July, claiming the mini mart’s beaver logo is too similar to its own branded beaver mascot.
- The lawsuit is part of Buc-ee’s ongoing efforts to protect its trademark, following previous suits involving other cartoon animals.
- Beaver’s Mini Mart is a much smaller, local business compared to Buc-ee’s large Ohio store near Dayton with 100 gas pumps and 700 parking spots.
- Residents and supporters criticized Buc-ee’s for targeting a small business in a city named Beavercreek.
- The city of Beavercreek passed a resolution recognizing the beaver as part of its local history.
- The dispute has attracted attention on social media, including a boycott campaign under the hashtag #boycottbucees.
- Comedian John Oliver discussed the case on his show and created a website selling parody merchandise supporting Beaver’s Mini Mart.
- Buc-ee’s is continuing to expand in Ohio, with a second store planned for 2028.
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