Netflix, Disney+ and Amazon price rises in western Europe ‘highest in world’
Summary
Streaming services like Netflix, Disney+, and Amazon Prime Video have raised their subscription prices more in western Europe than anywhere else in the world over the past few years. These price increases help pay for more content and higher company profits, but the size of each price rise is getting smaller as customers become less willing to pay more.Key Facts
- Netflix, Disney+, and Amazon Prime Video have increased subscription prices most in western Europe compared to other regions.
- On average, prices rose by about $1.86 per month in western Europe over the past three years.
- The US saw a price increase of about $1.70 per month in the same period, less than western Europe.
- Western European price increases aim to fund new content and boost profits.
- Netflix UK raised prices in February 2025, with basic plans now costing £5.99 per month and standard plans £12.99.
- Netflix UK made over £2 billion in revenue in 2025, an 11% increase from the previous year.
- Disney+ and Amazon also raised prices recently, with Amazon charging extra to remove ads.
- Price hikes are becoming smaller because customers don't want to pay too much more, and competition is strong between streaming services.
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