The Chinese Animated Film that Became an Unlikely Hit
Summary
A low-budget Chinese animated film called "Niu Lai" unexpectedly became a big hit in China. Made by a mother and son, the movie earned about 20,000 times its $200 budget after becoming popular on social media.Key Facts
- "Niu Lai" means "Here Comes the Ox/Cow" in English.
- The film was made by Xin Yumeng, who did most of the work, and his mother, Sun Lifang, who wrote the script and helped with music.
- The movie’s animation style looks very simple, similar to cartoons from the mid-1990s.
- It earned only about $1,000 in the first 10 days but later made around $5.9 million as it went viral.
- The story is about a calf who goes on a journey of self-discovery and overcoming challenges.
- The ox character relates to Xin’s father’s birth year in the Chinese zodiac.
- Some experts see the film’s success as a reaction to modern, polished media and a sign of people appreciating raw, passionate work.
- The film inspired fans to create their own videos and has been used for public messages like traffic safety in China.
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