Target apologizes for ‘offensive’ Halloween costume after backlash
Summary
Target removed a Halloween costume from its stores after people said it looked like a racist image. The company apologized and said the costume should never have been sold. Target is reviewing how this happened to avoid similar problems in the future.Key Facts
- Target sold a “Kids’ Glows Under Blacklight Circus Clown Halloween Costume” that some people found offensive.
- The costume showed a Black child wearing a mask and gloves that reminded people of racist minstrel show images.
- Target apologized and said the costume is no longer for sale.
- The company acknowledged the costume was hurtful, especially to Black customers and employees.
- Target is examining its processes to stop this kind of mistake from happening again.
- This incident follows other controversies for Target, including cutting diversity and inclusion programs last year.
- After the program cuts, some activists called for a boycott of Target.
- The company’s stock price dropped from $137.40 in January to $104.70 in March but is now starting to recover.
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