California lawmakers vote to increase transparency over influencers’ paid political posts
Summary
The California Senate passed a bill that would fine social media influencers who do not disclose when they are paid to promote political candidates or issues. The bill aims to make the enforcement of these disclosure rules quicker and stronger. It now awaits a final vote in the Assembly and possible approval by Governor Gavin Newsom.Key Facts
- California requires influencers to disclose when they are paid to post about political candidates or ballot issues.
- The bill would let the Fair Political Practices Commission fine influencers up to $5,000 per violation without going through a slow court process.
- The current enforcement involves court orders that can take months to get influencers to reveal payments.
- The bill was written by Democratic Assemblymember Marc Berman.
- The bill passed the California Senate and now needs a final vote in the Assembly.
- If approved, Governor Gavin Newsom has until the end of September to sign or veto the bill.
- The state’s campaign watchdog supports this bill to improve transparency.
- A similar federal bill proposed by Senator Adam Schiff has not yet been voted on in Congress.
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