Woolworths’ Ooshies craze causes Coles sales slump with parents shopping at rival supermarket to collect toys
Summary
Woolworths’ popular Disney-themed Ooshies toy collection has caused a temporary drop in sales at rival supermarket Coles in Australia. The Ooshies promotion encouraged customers to shop at Woolworths to collect toys, changing shopping habits and sparking a resale market.Key Facts
- Woolworths offered a promotion giving customers a collectible Disney Ooshie toy with every $30 spent.
- The Ooshies come in random packaging, so kids open packs to find and trade different characters.
- Coles reported a sales slump linked to Woolworths’ Ooshies promotion, affecting mainly physical store sales.
- Woolworths ran out of Ooshies early due to strong demand.
- The toys have created a trading culture among children, including swapping games and battles.
- Some schools and after-school centers banned Ooshies due to conflicts and distractions from trading.
- Many adults are buying and trading Ooshies online, with a large Facebook swap group created for collectors.
- The promotion led nearly two-thirds of parents to change shopping patterns, often favoring Woolworths.
- Environmental concerns arise about the long-term impact of producing many small plastic toys.
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