Callaway Golf CEO says "mistakes were made" over controversial ad
Summary
Callaway Golf's CEO apologized for an online ad showing a male golfer pushing a female golfer to the ground, which caused public upset. The ad was removed, and the company said approving it was a mistake that they take seriously.Key Facts
- The ad showed a man shoving a woman during a dispute over a golf driver.
- The ad was made by Good Good Golf and approved by Callaway before release.
- Both Callaway and Good Good apologized and pulled the ad after backlash.
- Some people said they might stop buying Callaway products because of the ad.
- Critics said Callaway’s apology did not fully address the problem and called for donations to women's golf and domestic violence groups.
- Women make up 28% of golfers, the highest on record, and their numbers have grown faster than men’s in recent years.
- The National Golf Foundation reports a 45% increase in female golfers from 2020 to 2025 predictions.
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