Jerry quits Ben & Jerry’s, saying independence on social issues has been stifled by Unilever
Summary
Jerry Greenfield, co-founder of Ben & Jerry’s, is leaving after 47 years because he believes Unilever, the parent company, has limited the brand's ability to speak on social issues. Greenfield feels that the original agreements with Unilever, which allowed for social advocacy, are no longer respected. Despite these changes, Unilever plans to separate its ice cream business, including Ben & Jerry’s, into a new company called The Magnum Ice Cream Company.Key Facts
- Jerry Greenfield co-founded Ben & Jerry’s 47 years ago.
- He is leaving because he believes Unilever has restricted the brand’s ability to advocate for social issues.
- Unilever acquired Ben & Jerry’s in 2000 for $326 million.
- Greenfield feels the original merger agreement ensured Ben & Jerry’s could speak out on social issues.
- Unilever plans to create a new company, The Magnum Ice Cream Company, for its ice cream brands.
- Ben & Jerry’s had a disagreement with Unilever regarding the removal of its CEO, David Stever.
- Greenfield and co-founder Ben Cohen want Ben & Jerry’s to be independently owned again.
- A spokesperson for Magnum expressed gratitude to Greenfield but disagreed with his views.
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