Target faces renewed backlash after stocking Halloween costume with ‘minstrel show features’
Summary
Target removed a children’s Halloween costume after people criticized it for reminding them of racist minstrel shows from the Jim Crow era. The company apologized and said it would review its processes to prevent something similar from happening again.Key Facts
- Target pulled a kids’ clown costume that many said had features linked to racist minstrel shows.
- The costume featured an orange-and-black design, gloves, a top hat, and a mask with a big toothy grin.
- Critics said the costume was offensive and hurtful, especially to Black people.
- Target apologized and said the costume “should never have been part of our assortment.”
- The company ended its diversity, equity, and inclusion (DEI) program in early 2025 and replaced it with a new “Belonging” strategy.
- Activists called for a boycott of Target after the controversy, which led to large drops in the company’s stock value.
- In recent months, Target’s stock price has rebounded strongly with new leadership and planned investments.
- Target plans to invest $2 billion in 2026, open more stores, and remodel existing ones as part of its recovery plan.
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