Golf Channel postpones ‘Big Break’ premiere after sponsor pulls out over Good Good Golf video
Summary
Golf Channel delayed the premiere of its reality show "Big Break x Good Good" by one week because a sponsor withdrew after a controversial video was posted. The video, showing a man pushing a woman in an ad for a Callaway golf driver, was removed and criticized by Good Good Golf, Callaway, and the PGA Tour.Key Facts
- Golf Channel postponed "Big Break x Good Good" premiere from August 25 to September 1 due to a sponsor’s request.
- The sponsor, reportedly Golf Galaxy, wanted its branding removed following backlash over a video.
- The video showed a man shoving a woman during a promotion for a Callaway golf driver.
- Good Good Golf took down the video and apologized, saying the behavior shown does not reflect their values.
- Callaway also apologized, with CEO Chip Brewer admitting the company approved the video before posting and called it a mistake.
- The PGA Tour expressed disappointment and said it is closely monitoring Good Good’s ongoing response.
- Good Good Golf is the title sponsor of a new PGA Tour event in Austin, Texas, starting this fall.
- PGA Tour CEO Brian Rolapp said Good Good’s initial apology was defensive and late but noted improvements in their responses.
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