Sky Sports agrees US Open contract extension after boost in female audience figures
Summary
Sky Sports has agreed to extend its contract to show live coverage of the US Open tennis tournament until 2030. The deal includes daily broadcasts of more than 12 hours of matches, including a new mixed doubles event, and follows the broadcaster’s recent success in attracting a large female audience.Key Facts
- Sky Sports will broadcast the US Open live until 2030 under a new three-year contract extension.
- The coverage will include over 12 hours of live tennis every day for the three-week tournament.
- The new contract also covers the mixed doubles event, starting this week.
- Sky gained exclusive UK rights to the US Open in 2023, taking over from Amazon Prime.
- Emma Raducanu’s win two years ago helped Sky decide to pursue US Open rights again.
- Raducanu will miss this year’s US Open due to a stress fracture injury.
- Sky also has exclusive UK rights for the ATP and WTA tennis tours until at least 2028, with talks to extend further underway.
- Tennis on Sky draws a high female audience—about 60% of viewers in 2025 were women, which helps attract advertisers and brands.
- Wimbledon remains on the BBC until at least 2033, while TNT Sports holds rights for the Australian and French Opens.
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