Indian jewellery ad pulled after backlash over actor's outfit
Summary
An Indian jewellery brand, Giva, removed a new advertisement for the Rakshabandhan festival after people criticized the outfit worn by actress Kriti Sanon in the ad. The ad showed Sanon in modern clothes and tying a Rakhi thread to her brother and pet dog, which some viewers found inappropriate for the traditional festival.Key Facts
- The ad featured Bollywood actress Kriti Sanon celebrating Rakshabandhan, a Hindu festival where sisters tie a Rakhi thread on their brothers' wrists.
- Sanon wore a cropped top, skirt, and cape, sparking criticism for being too revealing for the occasion.
- Actor and BJP MP Kangana Ranaut called the ad "intentionally creepy" and questioned the outfit choice.
- Some people also objected to a scene where Sanon ties a Rakhi on her pet dog.
- Sanon defended her outfit and the ad’s message, saying culture is in a woman’s heart, not in her clothes.
- Congress MP Rahul Gandhi supported Sanon, saying every woman has the right to choose what she wears.
- Jewellery brand Giva said sorry for unintentionally hurting feelings and withdrew the ad from all media.
- Indian brands have withdrawn ads in the past after facing social media criticism.
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