Callaway apologises after golf ad slammed for depicting domestic violence
Summary
Golf company Callaway apologized after releasing an ad showing a man pushing a woman to the ground, which many people found offensive. The ad was quickly removed, and both Callaway and the ad creator Good Good Golf said sorry and promised to do better.Key Facts
- Callaway released an online ad showing a male golfer shoving a female golfer to the ground.
- The ad promoted a new golf driver and sparked calls to boycott Callaway products.
- Callaway’s CEO Chip Brewer said the ad should not have been approved and launched an investigation.
- Good Good Golf, the media company that made the ad, also apologized and took down the video.
- Good Good Golf is the title sponsor for a new PGA Tour event starting in November.
- The PGA Tour’s CEO said the ad was not aligned with their values and their response was initially disappointing.
- Many people criticized the ad for promoting violence and for poor decision-making by both companies.
- Some women golfers felt the ad hurt efforts to make golf more welcoming to women.
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