Lucky Charms and Trix go au naturel as General Mills ditches artificial colors
Summary
General Mills announced it has removed artificial colors from all its cereals sold in the U.S., including Lucky Charms and Trix. The company now uses natural dyes made from fruits, vegetables, and spices to color its cereals, with plans to eliminate artificial dyes from other products by 2027.Key Facts
- General Mills replaced artificial colors in its U.S. cereals with natural dyes from fruits, vegetables, turmeric, and paprika.
- About 90% of General Mills’ U.S. retail products are now free of artificial dyes.
- The company will remove artificial dyes from products like Betty Crocker cake mixes and Fruit Roll-Ups by the end of 2027.
- Kellogg’s plans to remove artificial colors from its U.S. cereals by the end of 2025.
- Some studies link artificial dyes to behavioral problems in children, but the FDA says approved dyes are generally safe.
- The FDA banned one artificial dye, Red 3, in 2023 due to cancer concerns in lab tests.
- General Mills had removed dyes from Trix in 2015 but brought them back after customer demand for bright colors.
- Pressure from consumers, politicians, retailers like Target and Walmart, and officials such as Health Secretary Robert F. Kennedy Jr. have encouraged removing artificial dyes.
Read the Full Article
This is a fact-based summary from The Actual News. Click below to read the complete story directly from the original source.
