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General Mills removes artificial colors from US cereals

General Mills removes artificial colors from US cereals

Summary

General Mills announced that it will stop using artificial colors in its cereals sold in the United States. The company said it aims to remove these dyes from all its cereals by the end of 2027.

Key Facts

  • General Mills is removing artificial colors from its U.S. cereal products.
  • The company expects to complete this change by the end of 2027.
  • So far, 90% of General Mills’ cereal lineup in U.S. stores already uses no artificial colors.
  • The announcement was made through a press release on Wednesday.
  • This change reflects General Mills’ efforts to offer more natural food options.
  • The update applies specifically to cereals sold within the United States.
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