Firm fined for hounding elderly people with nuisance calls claiming to stop … nuisance calls
Summary
Elderly Aids Ltd, a company that sells devices to block nuisance calls, was fined £190,000 for making more than 750,000 unwanted sales calls to elderly people. The company ignored legal rules about marketing calls and continued to contact people who had asked not to be called.Key Facts
- Elderly Aids Ltd made 758,053 cold calls between May 2024 and February 2025.
- The company targeted elderly people trying to sell call-blocking devices.
- Around 20 complaints were made about aggression, misleading information, and callers not identifying themselves.
- The company charged upfront fees of £139 plus a £6.99 monthly fee for their services.
- Elderly Aids Ltd ignored requests for information during the ICO investigation.
- The company tried to remove itself from the Companies House register during the investigation.
- The Information Commissioner’s Office (ICO) fined the company £190,000 and ordered it to stop illegal marketing calls.
- It is illegal to call people registered on the Telephone Preference Service without permission.
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