Bots and bargains: Zara owner launches cut-price Lefties in UK to rival Primark
Summary
The Spanish company Inditex, owner of Zara, has opened its budget fashion store Lefties in the UK, starting with a store in Liverpool. The store uses robots to help with tasks like sorting clothes and self-checkouts to reduce staff costs. Lefties aims to compete with other budget brands like Primark and Shein by offering affordable clothing and home items both in stores and online.Key Facts
- Lefties is a low-cost fashion chain owned by Inditex, the same company that owns Zara.
- The first UK Lefties store opened in Liverpool, with two more planned in Essex and near Newcastle this year.
- The store uses robots to sort clothes and self-checkout technology to speed up shopping and reduce staff needs.
- Lefties started as a place to sell leftover Zara items but now sells its own clothing, shoes, and home goods.
- Prices at Lefties are generally slightly higher than Primark but lower than Shein. For example, dresses average £18.
- The Liverpool store is the first Lefties to offer thermal clothing like underwear and bras.
- Lefties offers nationwide online shopping with free delivery on orders over £49, unlike Primark which only offers click and collect.
- The brand operates in 20 countries with 225 stores and is growing quickly, entering new markets like France, Italy, and soon Germany.
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