Good Good to no longer be title sponsor of PGA Tour event and loses Callaway sponsorship
Summary
Good Good Golf lost its sponsorship with Callaway and will no longer be the title sponsor of a PGA Tour event in November. This happened after a controversial video showed a man pushing a woman, which caused backlash and led to multiple sponsors withdrawing support.Key Facts
- Good Good Golf was partnered with Callaway for three years.
- A video promoting a new Callaway golf driver showed a man shoving a woman trying to touch the club.
- The video caused widespread criticism and pressure on Good Good Golf.
- Golf Channel postponed a Good Good reality show due to sponsor concerns.
- Dick’s Sporting Goods removed Good Good apparel from its stories.
- Callaway ended its sponsorship with Good Good Golf.
- The PGA Tour confirmed Good Good Golf will not sponsor the November tournament in Austin, Texas.
- The PGA Tour is looking for a new title sponsor for the event.
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