Good Good Golf's very bad, bad week amid backlash over Callaway ad
Summary
Good Good Golf faced strong criticism for a video ad showing a male golfer pushing a female golfer to the ground, which many people saw as making light of violence against women. As a result, Callaway Golf ended its partnership with Good Good Golf and said it would donate $1 million to groups working to stop violence against women; the PGA Tour also said Good Good would no longer sponsor a tournament.Key Facts
- The controversial ad was made by Good Good Golf and featured a man shoving a woman golfer while she tried to take his driver (a golf club).
- The ad was co-branded with Callaway Golf and meant to be a parody of a horror movie called "Obsession."
- Critics said the ad was sexist and promoted violence against women.
- Callaway Golf’s CEO apologized and said approving the ad was a mistake.
- Callaway ended its three-year partnership with Good Good Golf after the backlash.
- Callaway promised to donate $1 million to organizations fighting violence against women.
- The PGA Tour said Good Good Golf would not sponsor a November tournament in Austin, Texas.
- Good Good Golf co-founder Garrett Clark called the ad "the worst ad known to man" and said they do not support domestic violence or abuse.
Read the Full Article
This is a fact-based summary from The Actual News. Click below to read the complete story directly from the original source.
