Good Good Golf Drama Explained as Advert Sparks Lost Deals, Pulled Products
Summary
Good Good Golf released an advertisement showing a man pushing a woman to the ground, which caused criticism for making light of violence against women. The company apologized, removed the ad, and lost partnerships, including with golf club maker Callaway and a PGA Tour event.Key Facts
- The controversial ad showed a male co-founder shoving a female golfer to prevent her from touching his golf club.
- Good Good Golf removed the ad and apologized, saying it did not reflect their values.
- Callaway ended its partnership with Good Good Golf and apologized for approving the ad.
- The PGA Tour condemned the ad and Good Good Golf withdrew sponsorship from a November event.
- The ad’s inspiration was said to be from a horror film about obsession, according to the company’s co-founder.
- Good Good Golf has over 2 million YouTube subscribers and aims to make golf more inclusive.
- The backlash included criticism from veterans, industry professionals, and the PGA Tour CEO.
- Callaway pledged $1 million to organizations preventing violence against women following the controversy.
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