Summary
Cadillac's Formula 1 team is searching for a main sponsor, aiming for a deal worth up to $70 million each year. This search is part of their preparation to join the Formula 1 grid in 2026. Currently, the team has partnerships with brands like Jim Beam and Tommy Hilfiger.
Key Facts
- Cadillac F1 team seeks a title sponsor worth up to $70 million annually.
- Team confirmed a multi-year partnership with Jim Beam.
- F1 will expand to 11 teams in the coming year.
- Cadillac is currently the only F1 team without a title sponsor.
- Sergio Perez will drive for Cadillac starting in the 2026 season.
- Cadillac is considering multiple sponsorship levels if a single title sponsor isn't found.
- Interest in sponsoring comes primarily from companies outside the U.S.
- Potential sponsors include companies in the energy and technology sectors, interested in reduced pricing.
