Apple One and Apple TV subscription prices increase by up to 20 percent
Summary
Apple has raised the prices for its Apple TV and Apple One subscription services by up to 20 percent. The price changes affect monthly and annual plans, with current subscribers receiving a one-month notice before the new prices start.Key Facts
- Apple TV monthly subscription price increased by $2, now costing $15 per month.
- Apple's annual Apple TV subscription price rose from $99 to $119.
- Apple One individual monthly subscription increased from $20 to $22.
- Apple One Family and Premier plans also had recent price increases.
- Apple Music monthly price rose from $11 to $13 last month.
- Apple's services made up 28.1% of its revenue in the last quarter, with lower costs compared to hardware sales.
- Apple TV has never been profitable and was reported to lose over $1 billion annually as of 2025.
- Apple TV has no ads and a smaller content library than competitors like Netflix and Disney+.
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