Juul gets OK to sell updated vaping device with age-gating technology
Summary
Juul Labs received approval from the FDA to sell a new vaping device called Juul2, which includes optional age-verification to prevent use by minors. The company hopes the updated product and future flavors will appeal to adult smokers while addressing concerns about underage vaping.Key Facts
- The FDA granted Juul permission to sell an updated e-cigarette for the first time in over ten years.
- Juul2 has an optional age-verification feature that uses an online app to help stop underage access.
- Juul stopped selling popular flavors like mango and mint in 2019 due to teen usage concerns.
- Juul settled lawsuits related to underage vaping, paying around $3 billion and laying off hundreds of workers.
- Studies reviewed by the FDA showed 20% to 50% of adult smokers using Juul products quit smoking after six weeks.
- The FDA said this approval is not an endorsement and warned that non-smokers should not use e-cigarettes.
- Juul is no longer the leading e-cigarette brand in the U.S., falling behind Vuse, produced by Reynolds American.
- Teen vaping has declined overall, with many teens now using unauthorized flavored disposable e-cigarettes from China.
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