Forget Starbucks coffee - Gen Z like their drinks ice cold
Summary
Younger consumers, especially Gen Z, prefer cold drinks over hot coffee, choosing customizable and visually appealing beverages. Starbucks and other chains have shifted their focus to promote cold drinks, which now make up a large part of their sales and profits.Key Facts
- Starbucks sells mostly cold drinks now, with three out of four drinks being iced or cold options.
- Gen Z (born 1997-2012) favors drinks they can customize to fit their tastes and needs.
- Customizable cold drinks appeal to younger buyers because they offer a sense of control and self-expression.
- Starbucks uses its brand image like a luxury item to keep prices higher than other coffee shops.
- Social media trends, like the viral Unicorn Frappuccino on TikTok, help boost sales and store visits.
- Other chains like Dunkin' Donuts, McDonald's, Chick-fil-A, and Taco Bell are also launching cold drink options to attract younger customers.
- Data shows people under 25 buy cold drinks more than hot drinks year-round, not just in summer.
- Cold drinks provide high profits for Starbucks due to options like added flavors, foams, and proteins being low-cost to make.
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