Mount Fuji pics, life-changing ramen and a weak yen - why young Brits are going to Japan
Summary
More young people from Britain are visiting Japan, with visitor numbers up sharply since 2019. Social media posts about Japan’s food, culture, and sights are a major reason many young Brits want to travel there. The weaker Japanese yen makes their trips cheaper.Key Facts
- 483,157 British tourists visited Japan in 2025, a 24.8% increase from 2024 and 40.8% higher than in 2019.
- Social media platforms like TikTok and Instagram show many videos of Japan’s food, cities, and landmarks, inspiring travel interest.
- Young British travelers mention Japan’s city views, food, anime, nature, history, gaming, and temples as reasons to visit.
- The Japanese yen reached a 40-year low in July 2026, making expenses in Japan cheaper for tourists.
- Flights to Japan cost about £450 off-peak with a budget airline, but costs while there are less due to the weak yen.
- Many visitors follow a common travel route called the Golden Route, covering Tokyo, Kyoto, and Osaka.
- Tourists often buy souvenirs like flavored KitKats, clothes, skincare, and stationery, sometimes buying extra luggage for them.
- The growing number of visitors to Japan fits a wider global tourism boom since the pandemic restrictions eased.
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