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France targets Shein and Temu with new fast fashion levy

France targets Shein and Temu with new fast fashion levy

Summary

France will charge fees on very cheap clothing sold by some online stores like Shein and Temu starting this week. The fees will rise over time, reaching nearly 20 euros per item by 2030, to reduce waste and pollution caused by fast fashion.

Key Facts

  • France’s new law targets "ultra-fast fashion" companies selling large amounts of low-quality clothes at very low prices.
  • The law applies fees to items based on how many clothes are sold and how easy it is to repair them.
  • Fees in 2026 will range from 50 cents for underwear to 12 euros for jackets, increasing up to about 19.50 euros per item by 2030.
  • Retailers like H&M and Zara are not affected by these fees.
  • The law aims to reduce environmental harm and support sustainability in the fashion industry.
  • France is focusing on Asian e-commerce platforms such as Shein, Temu, and AliExpress.
  • China criticized the law as discriminatory and a violation of trade rules.
  • The European Commission reviewed the law and decided it complies with EU regulations.
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