UCLA ousts athletic director Martin Jarmond, taps former Lakers executive Tim Harris to replace him
Summary
UCLA has fired its athletic director Martin Jarmond and named Tim Harris, a former executive with the Los Angeles Lakers, as his replacement. Chancellor Julio Frenk said the change aims to address UCLA Athletics’ financial problems and create a sustainable future.Key Facts
- Martin Jarmond was UCLA’s athletic director for six years and left immediately after being fired.
- The Bruins won three NCAA championships last season, including their first women’s basketball title.
- Tim Harris, 64, is the new CEO and athletic director and will work without pay.
- Harris previously worked over 35 years with the Los Angeles Lakers and graduated from UCLA in 1989.
- UCLA Athletics has had yearly financial deficits for seven years totaling $241 million.
- The deficit was reduced to $21.6 million in the 2025 fiscal year, but the program still needs financial support.
- UCLA joined the Big Ten Conference two years ago, increasing revenue but also travel costs.
- Chancellor Frenk said the current financial path is unsustainable and wants an athletics model that leads in college sports changes, including athlete earnings from name, image, and likeness deals.
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