John Ternus succeeds Tim Cook as Apple CEO after 15 years
Summary
John Ternus has become Apple's new CEO, taking over from Tim Cook after 15 years. Ternus was previously senior vice president of hardware engineering and has worked at Apple since 2001.Key Facts
- John Ternus started as Apple CEO in early September.
- Tim Cook stepped down as CEO and will become executive chairman.
- Ternus joined Apple’s product design team in 2001 and has held senior roles since 2013.
- He led hardware engineering and helped launch products like the iPad and AirPods.
- Apple plans to release a new iPhone and a foldable phone on September 9.
- Analysts expect Apple to capture 40% of the foldable phone market by the end of next year.
- Apple is introducing a more conversational Siri with the next iOS update.
- Ternus takes charge amid criticism that Apple is behind in generative AI but is focusing on integrating AI with hardware.
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