‘Aura farming“: The video game-inspired youth trend sweeping Latin America
Summary
Young people in Latin America are taking part in a new trend called "aura farming," which involves dance battles inspired by video games and social media. Participants dress as movie or comic characters and compete by performing creative moves to win applause and improve their "aura," a concept meaning good energy or vibes.Key Facts
- Aura farming is a trend where people compete in dance battles to gain applause and improve their aura.
- The trend started in Brazil and spread across Latin America through social media.
- Competitors dress up as characters from comics, movies, or video games during the competitions.
- Aura farming does not involve fighting, touching, or insulting; it focuses on positive energy and creative expression.
- The battles are judged by the crowd’s cheers, and the loudest applause decides the winner.
- The term "aura" refers to an energy field or good vibes surrounding a person, according to some spiritual beliefs.
- The idea was introduced to Peru by a content creator who saw the trend in Brazil.
- Some participants mimic famous celebrations, like soccer star Cristiano Ronaldo’s goal pose, during competitions.
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