Judge orders changes to Google’s digital ads business but spares it from a breakup
Summary
A U.S. federal judge ordered Google to change how it runs its digital advertising system but did not require the company to break up its business. This ruling follows a previous court decision declaring Google’s search engine an illegal monopoly and rejecting a government demand to sell its Chrome browser.Key Facts
- Judge Leonie Brinkema ruled that Google must fix its digital advertising system but stopped short of forcing a breakup.
- The U.S. Justice Department had asked for parts of Google’s ad technology to be sold to reduce monopoly power.
- Google’s parent company, Alphabet Inc., is valued at $4.11 trillion and makes nearly $400 billion yearly from ads.
- This is the second time Google avoided a breakup in court related to monopoly allegations in the past year.
- Google argued that breaking up its ad system would harm online publishers who rely on the technology.
- The advertising system handles about 55 million requests every second.
- The judge’s full detailed decision will be reviewed by both sides before public release.
- Some critics say the ruling does not do enough to stop Google from limiting competition in tech.
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