Brand sacks execs over ad showing woman pushed over
Summary
Good Good, an American golf brand, fired its CEO and president after an ad showed a woman being pushed to the ground. The ad, made for golf club maker Callaway, caused criticism, leading Callaway to end their partnership and donate $1 million to groups preventing violence against women.Key Facts
- Good Good removed the controversial ad last month and apologized.
- CEO Matt Kendrick and president Joe Flannery were dismissed after the backlash.
- Good Good's vice-president of brand and marketing was also fired earlier.
- Callaway ended its partnership with Good Good and donated $1 million to related causes.
- Good Good stepped away from sponsoring a PGA Tour event in Austin, Texas.
- Several retailers stopped selling Good Good products after the ad controversy.
- The ad showed co-founder Garrett Clark pushing golfer Alexis Miestowski to the ground.
- Nahid Giga, a board member, became interim CEO of Good Good.
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