Good Good Golf CEO, president quit amid advertisement controversy
Summary
The CEO and president of golf media company Good Good Golf quit after backlash over an ad showing a man shoving a woman and telling her not to touch a golf club. The ad, made with golf brand Callaway, was pulled quickly, and both companies apologized as the video caused public outrage.Key Facts
- Good Good Golf’s CEO Matt Kendrick and President Joe Flannery resigned after the controversy.
- The ad showed a male golfer pushing a female golfer to the ground and telling her not to touch his new club.
- Callaway co-branded the ad and apologized, saying it was inappropriate and does not match their values.
- Callaway is investigating how the ad was approved and has cut ties with Good Good Golf.
- Good Good Golf said the ad was meant to parody a horror movie called Obsession.
- PGA Tour and retailers like Golf Galaxy and Dick’s Sporting Goods distanced themselves from Good Good Golf by ending sponsorships and removing merchandise.
- The company’s Vice President of Brand and Marketing was also fired, and a board member became interim CEO.
- Garrett Clark, a founder of Good Good Golf and actor in the ad, apologized and called the ad the “worst ad known to man.”
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