John Lewis to launch YouTube chatshow to improve AI search results
Summary
John Lewis is starting a YouTube chatshow called the Gift List to make its products easier to find through AI search tools like ChatGPT. The show will feature guests talking about memorable gifts and will help improve how John Lewis appears in online searches related to shopping.Key Facts
- John Lewis will launch a six-episode online show called the Gift List, hosted by TV presenter Angela Scanlon.
- The show aims to improve the store’s visibility in AI-powered search results.
- The first episode features broadcaster Louis Theroux as a guest.
- AI tools such as ChatGPT have increased customer searches for products from 0.3% to 2.5%.
- John Lewis is using social media clips to quickly respond to trends that influence shoppers.
- The store is adapting to changes in customer behavior due to growing AI and social media use.
- Peter Ruis, John Lewis’s outgoing managing director, said the economy is challenging but sales momentum is improving.
- John Lewis will release half-year financial results next week and is optimistic about the coming holiday season.
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