CBS brings back Norah O’Donnell to co-anchor morning show amid ratings challenges
Summary
CBS is bringing back Norah O’Donnell to co-anchor its morning show starting September 8. This change aims to improve ratings, as the show has been losing viewers compared to NBC and ABC.Key Facts
- Norah O'Donnell previously co-anchored CBS morning show from 2012 to 2019.
- She left the morning show to become the CBS Evening News anchor but stepped down after the 2024 presidential election.
- O'Donnell's return replaces a spot left open after Tony Dokoupil became the evening news anchor.
- She will co-anchor with Gayle King and Nate Burleson.
- CBS Mornings averaged 1.62 million viewers in July, much lower than NBC’s and ABC’s morning shows.
- The show hit its lowest viewership ever in late July, with about 1.57 million viewers.
- CBS plans to focus more on live discussions and breaking news instead of pre-recorded segments.
- The network has tried guest co-hosts recently, including Elisabeth Hasselbeck from Fox and Friends.
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