$23 Honey Deuce Cocktail Is a Bargain in the Economics of Status Souvenirs
Summary
The U.S. Open's signature cocktail, the Honey Deuce, costs $23 and has continued to sell in record numbers despite its high price. Fans buy it not just as a drink but as a souvenir or a symbol of their experience at the event.Key Facts
- The Honey Deuce cocktail includes vodka, lemonade, raspberry liqueur, and three honeydew melon balls.
- Its price increased from $22 to $23 in 2024, yet sales rose instead of falling.
- The U.S. Open sold 738,459 Honey Deuces in 2023, a 32% increase from the previous year.
- Typically, higher prices cause fewer sales, but the Honey Deuce is an exception.
- Buyers treat the drink as a status symbol or souvenir, not just a cocktail.
- The drink comes in a souvenir cup and is often photographed, enhancing its value as a memory.
- Compared to other U.S. Open merchandise, the $23 price is seen as relatively reasonable for this type of status purchase.
- The U.S. Open has not yet reached a price point where demand for the Honey Deuce drops significantly.
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