Investigation launched into polling firm at centre of Reform UK allegations
Summary
Two industry groups are investigating JL Partners, a polling firm linked to Reform UK, for not clearly saying who paid for three polls. The polls favored Reform UK, and undercover reporters revealed possible efforts to hide donations that might be against UK election laws.Key Facts
- JL Partners ran polls for Reform UK without naming the party as the client.
- The British Polling Council and Market Research Society are reviewing JL Partners for breaking rules.
- Undercover reporters acted as donors who paid JL Partners over £30,000 for polling.
- Reform UK leader Nigel Farage praised the polls and discussed ways to hide where donations came from.
- Only people on the UK electoral roll can legally donate to political parties, so these donations may be illegal.
- Reform UK suspended two senior staff filmed in the investigation.
- The polls showed negative views of the Labour government and support for Reform UK rising among some voters.
- JL Partners admitted to “informal rule-bending” in handling one poll and not disclosing the client.
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