As Gen Z Looks for Community, Amanda Laine Guides Them into 185°F Heat
Summary
Othership is a social club that offers sauna and cold plunge classes, aiming to build a sense of community. The company has expanded to multiple locations in Canada and the U.S. and recently raised additional funding. The club caters to the growing interest in wellness and sober social events among young people, especially Gen Z.Key Facts
- Othership was founded by Amanda Laine and her husband, Harrison Taylor.
- The club began in downtown Toronto and now has four locations in Canada and the U.S., with a fifth location planned for 2027.
- Othership offers a bathhouse experience with sauna and cold plunge classes.
- It raised $11.3 million in funding recently, adding to $10 million raised since 2022.
- The newest location in Williamsburg, Brooklyn, can hold 100 guests.
- There is a trend of young people, especially Gen Z, seeking in-person interactions after the COVID pandemic.
- Interest in wellness and sober social events is rising, aligning with Othership's offerings.
- Drinking rates among 18-34-year-old Americans have declined over the past two decades.
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