Online bookies accused of UK privacy breaches with use of cookie banners
Summary
A study shows that most UK online gambling websites do not follow data privacy rules properly, especially around cookie banners that ask users for permission to track their data. Many gambling sites collect personal information without clear consent or use design tricks to encourage users to share more data.Key Facts
- 86% of licensed British gambling websites break UK data privacy rules called GDPR.
- About 24% of gambling sites do not let users turn off tracking software.
- Some well-known operators like Ladbrokes and William Hill collect data before users agree.
- 2% of websites studied do not offer any choice about data collection.
- Many gambling sites use “dark patterns” to push users into accepting data sharing, such as making the reject button hard to find.
- The UK privacy regulator, the Information Commissioner’s Office, has forced 95% of the top 1,000 UK websites to comply with cookie rules, but gambling sites lag behind.
- Previous warnings and actions have been taken against some gambling companies, like SkyBet, for sharing data unlawfully.
- The data collection aims to keep users engaged and potentially increase gambling losses.
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