Adidas faces boycott calls over campaign featuring former Israeli soldier
Summary
Adidas is facing calls for a boycott after featuring a former Israeli soldier, Shalev Biton, in an ad for a service that provides shoes for amputees. Critics say the campaign is offensive to Palestinians because Biton lost his leg during an Israeli military action in Gaza, where many Palestinians, including children, have suffered amputations and injuries during the conflict.Key Facts
- Adidas ran an ad showing Shalev Biton, a former Israeli soldier and amputee, using their single-shoe service.
- Biton lost his leg during the 2021 Israel-Gaza conflict, an 11-day Israeli military attack on Gaza.
- Palestinian activists say the ad is hurtful because many Palestinians have been killed or injured by Israeli attacks.
- The Palestinian Campaign for the Academic and Cultural Boycott of Israel (PACBI) leads calls for an Adidas boycott.
- The World Health Organization says 5,000 to 6,000 people in Gaza have had amputations since the conflict began.
- Over 42,000 Palestinians in Gaza have serious injuries related to the ongoing war.
- Israeli restrictions block medical aid, including prosthetics, from entering Gaza.
- Some public figures, such as actor Javier Bardem, support the boycott of Adidas.
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