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Recalls are Changing the Way Americans View Food

Recalls are Changing the Way Americans View Food

Summary

A new survey shows that most Americans are worried about the number of food recalls and are less confident that recalls protect public health. Many people avoid buying certain food categories or brands after recalls, especially women, but only a small number refuse to ever buy a recalled brand again.

Key Facts

  • 94% of U.S. adults are concerned about food recalls, up from 93% in 2025.
  • Confidence in the effectiveness of recalls dropped from 85% to 80%.
  • A salmonella outbreak linked to Mexican jalapeño peppers caused 431 illnesses across 32 states.
  • An outbreak of cyclospora linked to iceberg lettuce caused over 11,000 illnesses and two deaths across 20 states.
  • 67% of adults have avoided an entire food category after a recall, up from 60% last year.
  • 66% are hesitant to buy the same product or brand after a recall, up from 59% in 2025.
  • Allergen contamination caused 45.2% of recalls from 2021 to 2025; bacterial contamination accounted for 22.6%.
  • Total food recalls rose by 21.4% from 2021 to 2025; high-risk (Class I) recalls increased by 36.4%.
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